The project landed on a Thursday with a Tuesday delivery deadline, leaving under five days to concept, design, and deliver a polished motion piece for one of the most prominent outdoor screens in the world. Stakeholder collaboration was fully asynchronous — working directly with the CMO and CEO — requiring every touchpoint to be focused and decision-forward. Designing for a screen interrupted by architectural cutouts added a further constraint, one that needed to become a creative asset rather than a problem to solve.
I identified the window cutouts early as an opportunity rather than an obstacle, structuring the motion around the Agent Network Topology to make the building's geometry feel intentional. After staging each segment in After Effects, I used Atom — an After Effects plugin powered by Claude — to accelerate keyframing and compress what would typically be a multi-week process into days. Async check-ins with the CMO and CEO were kept tight and decision-focused to maintain momentum without losing alignment.
The video launched successfully on the Nasdaq Tower and was shared widely across Drata's social channels, extending reach well beyond Times Square. The launch anchored a full integrated campaign spanning blog content, thought leadership, LinkedIn promotions, and a social optimized video. The first posts from the launch pulled 3,000+ impressions across social media channels, with over 150 likes, 140 reshares, and dozens of comments in the first 24-hours. On LinkedIn, posts garnered 15% engagement, well above the industry benchmark of 3.5%.
